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NorthGroup Realtor Digital Growth

Strategic Social Media Approach Led to 56,000% Growth

NorthGroup Realty - Walter Lentini, Realtor

Walter Lentini, a highly experienced luxury real estate professional at NorthGroup Realty, sought to amplify his online presence and attract high-net-worth clients. With decades of expertise in the North Carolina real estate market, Walter wanted to leverage digital strategies to enhance brand visibility, engage with potential buyers, and ultimately drive more sales. Partnering with Real Estate Digital Professionals, we implemented a targeted social media video marketing strategy that produced extraordinary results—including an astonishing 56,000% increase in impressions.

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a short write up introducing walter Lentini

Behind the Scenes

The Goal

Our mission was to establish Walter Lentini as a premier luxury real estate expert in North Carolina by optimizing his digital marketing efforts. This meant creating a robust content strategy, producing engaging video content, and executing data-driven campaigns to maximize online reach, audience engagement, and lead generation.


3,450%

Boost in Audience Engagement

The Method

🔹 Strategic Social Media Content: We crafted a tailored content plan that highlighted luxury real estate in North Carolina, showcasing Walter’s expertise and premium listings.

🔹 Engaging Video Marketing: By producing high-quality property showcase videos and behind-the-scenes content, we captured the attention of potential buyers and sellers in the luxury market.

🔹 Lead Generation Optimization: Implemented a streamlined digital strategy with landing pages optimized for conversions, ensuring that every interested prospect had a clear path to connect with Walter.

🔹 Targeted Advertising & Campaigns: Launched strategic ad campaigns that positioned Walter in front of affluent buyers, driving more engagement and inquiries for high-value properties.

56,000%

Increase in Impressions

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Incredible Digital Growth

Walter’s digital presence saw remarkable growth, with 56,000% more impressions, reaching 107.76K viewers and expanding brand visibility. Engagement surged by 3,450%, driving more likes, shares, and comments. Published content increased by 1,325%, keeping his audience engaged with consistent, high-quality posts. Facebook impressions rose 578%, reaching a broader and more targeted audience. A 1,750% increase in clicks proved the strategy’s effectiveness, as more prospective buyers explored listings and contacted Walter directly.

With a stronger digital presence, Walter Lentini is now a recognized leader in North Carolina’s luxury real estate market, consistently attracting high-end buyers and sellers.