Skip to content

Elevating Real Estate Marketing

Digital Upgrade - Website Optimization & CRM Setup

Pink Blazer Realtor Case Study

Aubrey Joy, also known as the Pink Blazer Realtor, is a dynamic real estate professional with eXp Realty, passionate about helping clients find their dream homes. She teamed up with us to build a more efficient and impactful online presence by enhancing her website and integrating powerful marketing systems.

From optimizing her website for SEO to setting up automated email responses and review-gathering processes, we helped Aubrey stay connected with her clients—both past and present—while nurturing new leads along the way.

A hero section image featuring a real estate theme for Wenatchee
Text-based image introducing Audrey Joy, showcasing her brand

Behind the Scenes

The Goal

Our objective was to create a seamless, automated marketing system for Aubrey Joy’s real estate business. By improving her website’s functionality and implementing a robust CRM platform, we aimed to increase her visibility, engagement, and efficiency in connecting with clients. The ultimate goal was to establish Aubrey Joy as a trusted, top-of-mind realtor in her market.

 

10x

Keyword Ranking Increase

The Method

  • Website Optimization: Improved website security by adding HTTPS, implemented SEO upgrades, and refined on-page elements such as meta descriptions and H1 tags. Optimized keywords to attract local clients while enhancing usability with design tweaks, including favicon addition for branding.

  • CRM Integration: Set up and integrated KVCore as the core platform for marketing automation.

  • Marketing Automations: Developed compliant drip campaigns for email and SMS follow-ups targeting current clients, past clients, and leads.

  • Review Gathering: Implemented automated systems to request and collect client reviews to build credibility and enhance online reputation.

 

3-Segments

Emails by Audience Type

three wenatchee washington homes for sale
A beautiful mountain landscape with clear skies

Driving Digital Leads

sign up for current market updates form

With a revamped digital presence and new marketing systems in place, Aubrey’s business is now more efficient and impactful than ever. Automated email and SMS campaigns tailored to different client groups have streamlined her communication, keeping her top-of-mind with minimal effort. Her website updates, including SEO improvements and enhanced usability, have increased organic traffic and strengthened her online presence.

Additionally, automated review requests and compliant drip campaigns have helped her maintain strong relationships with clients, whether they’re past, present, or future homebuyers.