Skip to content

Lead Generation — LOMBOK, INDONESIA REAL ESTATE

Meta Ads Lead Generation for Pre-sale Villas

Nala Tropical Homes Case Study

Nala Tropical Homes partnered with Real Estate DigiPro to run a targeted Meta ads lead generation campaign built specifically to reach international buyers for presale villas. The campaign was designed to turn cold social traffic into direct, qualified buyer inquiries — and it produced a direct villa sale in just 15 days from launch tied straight back to the ad activity.

NALA



One Campaign,
One Villa Sold

Behind the Scenes

The Goal

The objective was clear:

  • Generate qualified buyer leads for presale villas from international investor audiences without relying on manual outreach.
  • Turn ad engagement into direct sales by targeting high-intent audiences actively searching for villa investment opportunities.
  • Prove out a repeatable lead-gen model that Nala Tropical Homes could scale across future villa releases.

By focusing the campaign squarely on qualified, high-intent traffic, the aim was to shorten the path from first ad impression to signed sale.

1 VILLA SOLD

IN 15 DAYS FROM LAUNCH

The Method

  • Meta Ads Lead Generation – Built and ran targeted campaigns aimed at international buyers actively in-market for presale villas.
  • Audience Targeting – Narrowed in on high-intent investor and buyer segments rather than broad awareness audiences.
  • Direct Sales Attribution – Tracked ad activity through to a completed villa sale, confirming the campaign’s direct revenue impact.

€16.40

Average cost per lead — down to a steady $7.61–$8.83 after the first week's learning phase.

35 Total Leads | €16.40 CPL | 4.71% CTR | €573.87 Total Spend | 1 SALE

Digital Marketing Success

With a targeted lead generation campaign now proven out, Nala Tropical Homes has:

  • A Direct Villa Sale – Closed a sale with a clear line back to the Meta ads campaign — a rare, concrete revenue attribution for paid social.
  • 35 Leads Generated – via Meta’s native Instant Form across two campaign flights (Jun 20 – Jul 19, 2026), at a blended cost of €16.40 per lead (€574.09 total spend).
  • Consistent, Efficient Cost Per Lead – €16.99 and €15.27 per lead across the two flights, holding steady rather than climbing as spend continued.
  • A Repeatable Model – A proven campaign structure ready to scale across future presale villa releases.

This campaign positions Nala Tropical Homes — and Real Estate DigiPro — to repeat this result across future villa launches, with a documented, high-intent lead generation model ready to scale.