Portugal Real Estate Marketing

Social Media Video Marketing Strategy

Sotheby's Portugal International Realty - Manuel Debiez, Broker

Manuel Debiez, a real estate broker with Sotheby’s International Realty Portugal, partnered with Real Estate Digital Professionals to elevate his online presence and streamline his marketing efforts. From social media management to video editing and holiday campaign execution, we helped him build a strong brand identity and connect with potential clients interested in purchasing property in Vilamoura, Portugal.

Behind the Scenes

The Goal

Our objective was to position Manuel Debiez as a go-to real estate professional in Portugal by enhancing his digital footprint. This involved developing an engaging content strategy, executing targeted holiday real estate campaigns, producing high-quality video content, and setting up lead capture systems. By doing so, we aimed to increase brand recognition, boost client engagement, and generate qualified leads.

#1

Performing Social Video

The Method

Social Media Strategy: Developed and executed a content plan focused on living a luxury lifestyle in Portugal to connect with likeminded clients.
Holiday Real Estate Campaign: Created a tailored campaign to leverage the holiday season, generating increased interest in real estate opportunities.
Video Editing & Content Creation: Produced high-quality property showcases and engaging lifestyle videos to highlight Portugal’s real estate market.
Lead Capturing & Automation: Designed and implemented a landing page optimized for conversions, ensuring smooth lead generation and follow-up processes.

250%

Increased Engagement

Driving Digital Leads

By boosting social media interactions, we significantly increased brand visibility on Instagram, engaging a wider audience and attracting high-end clients. A successful holiday campaign was key in driving interest in seasonal luxury real estate listings, attracting potential buyers to Manuel Debiez’s exclusive properties.

We also optimized digital assets, enhancing lead generation efforts and making it easier to capture and nurture leads more effectively. As a result, Manuel Debiez solidified his position as a trusted luxury real estate expert in Vilamoura, Portugal, while walking away with a lead generating funnel.