Cold calling might seem like an old-school strategy in today’s tech-driven world, but it continues to deliver impressive results for real estate agents. In 2024, cold calling achieved nearly a 5 percent success rate in securing meetings, proving its value as a highly effective lead generation tool.

Beyond setting appointments, cold calling gives you a unique opportunity to understand buyers and sellers on a deeper level, adjust your approach, and gain valuable insights about the local market.

Why Cold Calling Still Works in Real Estate

Cold calling remains one of the top lead generation methods, second only to referrals. It allows agents to quickly identify potential clients, build rapport through direct conversations, and tailor services to individual needs. Plus, it is cost-effective and gives agents full control over when and how they engage prospects.

Expert Tips to Improve Your Cold Calling

Cold calling may not be every agent’s favorite activity, but it is critical for consistent success. In fact, studies show that over half of real estate leads can come from cold calling.

Here are a few tips to make your efforts more effective:

• Research your prospects so you can personalize your calls
  
  
• Set realistic goals; aim to book meetings, not close deals on the phone
  
  
• Build rapport with open-ended questions and genuine interest
  
  
• Listen actively and adjust your message based on the conversation
  
  
• Communicate your value clearly and confidently
  
  
• Be polite and friendly; simple greetings like “How have you been?” improve response rates
  
  
• Respect your prospect’s time and get to the point
  
  
• Prepare for objections and handle them with calm and understanding
  
  
• Be consistent and track your progress to continually improve
  
  

Proven Real Estate Cold Calling Scripts

Here are some of the best cold calling scripts real estate agents can use in 2025:

Introduce Your Local Expertise

Hi, I’m [Your Name] with [Your Brokerage]. I work with clients in [Neighborhood] and wanted to see if you had any real estate needs or questions. I provide tailored advice and market insights, whether you’re buying, selling, or investing. Are you currently thinking about making a move?

Offer a Ready Buyer

Hi, this is [Your Name] from [Your Brokerage]. I have a qualified buyer looking for a home in your area and wanted to check if you might be open to selling. Would you be open to a quick chat about this opportunity?

Reference a Recent Sale

Hi, I’m [Your Name] with [Your Brokerage]. We recently sold a home at [Address] for [Above Market Value/Quick Sale], and I wanted to share how the market is performing. If you’re curious about your home’s current value or thinking about selling, I’d be happy to chat.

Follow Up with Someone You’ve Met

Hi, it’s [Your Name]. It was great meeting you at [Event] recently. As a real estate agent in [Area], I’d love to help you with your real estate plans. Would you like to grab a coffee and talk about your goals?

Call a For Sale by Owner (FSBO)

Hi [Owner’s Name], this is [Your Name] with [Your Brokerage]. I noticed you’re selling your home on your own. I’d love to share how I can help you achieve the best possible price and handle the details of your sale. Would you be open to discussing this further?

Call Expired Listings

Hi [Name], I’m [Your Name] from [Your Brokerage]. I saw that your listing at [Address] recently expired. I specialize in helping sellers reposition homes to attract serious buyers. Would you be open to a conversation about how I can help?

Reconnect with Cold Leads

Hi [Name], it’s [Your Name] from [Your Brokerage]. I know it’s been a while, but I wanted to check in to see if you’re still considering selling. The market has shifted recently and this could affect your options. Could we set up a quick meeting?

Reach Out About Inherited Property

Hi [Name], this is [Your Name] with [Your Brokerage]. I understand you recently inherited a property. I’m here to help answer any questions or support you through this process. Would you like to chat about your options?

Check In with Past Clients

Hi [Name], it’s [Your Name] from [Your Brokerage]. I wanted to check in and see how things are going since we last worked together. If you or someone you know needs real estate help, I’d love to be of service.

Engage Online Leads

Hi [Name], this is [Your Name] with [Your Brokerage]. I saw your recent activity online and wanted to check in. What are you looking for in your next property? I’d love to help you find the perfect fit.

Leave a Voicemail

Hi [Name], this is [Your Name] with [Your Brokerage]. I wanted to introduce myself and offer any real estate guidance you might need in [Area]. Please call me back at [Your Phone Number]. I look forward to connecting with you.

Handling Objections During Cold Calls

It’s natural to face objections. Here are some polite responses:

How did you get my number?
I use public records and local databases to reach out to residents who may benefit from market updates or services. Would you like me to share some helpful insights about your property?

I already have an agent
Thank you for letting me know. If you ever need a second opinion or market update, feel free to reach out. I’m happy to help.

I’m selling it myself
That’s great! Selling on your own can be rewarding, though it does involve a lot of details. If you’d like to discuss how I can help simplify the process and get you the best price, I’d be happy to chat.

Bonus Value Pitch Script

Hi [Name], this is [Your Name] with [Your Brokerage]. Homes in your neighborhood have been moving fast lately. Would you like a quick update on the latest market activity?
If yes: share a quick stat and offer a free home valuation.
If not interested: thank them and offer to stay in touch.

How AI is Enhancing Cold Calling

AI is transforming how agents approach cold calling by:

• Prioritizing high-quality leads
  
  
• Personalizing conversations
  
  
• Offering real-time coaching and call analysis
  
  
• Automating follow-ups to improve conversion rates
  
  

Tools like predictive dialers, AI voice agents, lead scoring systems, and conversational intelligence platforms allow agents to make smarter calls and build stronger relationships.

Get Started

If you want to elevate your lead generation and start booking more appointments, these proven scripts and AI tools can help you connect with more prospects and grow your real estate business.