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Lead Generation Ad Funnel

Done-For-You, End-to-End, Built for the Dubai Market

Abdulla Alfili — Dubai Case Study

Abdulla Alfili, a Dubai-based real estate agent with Harbor Real Estate, partnered with Real Estate DigiPro to build one of the most complete done-for-you lead generation systems in the region. Covering a custom website, paid ad campaigns, organic social content, full CRM integration, and automated email and SMS nurture sequences, we built a true end-to-end funnel designed to turn cold Dubai and international investor traffic into qualified, ready-to-transact leads.

As Real Estate DigiPro expanded into the Dubai and Abu Dhabi markets, the goal was to align Abdulla’s digital presence with the pace and sophistication of the UAE real estate market — while reducing manual follow-up work and ensuring every lead, regardless of source, entered a single, automated pipeline.

Abdulla Alfili

Behind the Scenes

The Goal

The objective was clear:

  • Build a scalable, end-to-end funnel — website, ads, CRM, and automation working as one connected system, not separate tools.
  • Generate qualified buyer and investor leads for the Dubai market quickly, without relying on manual outreach.
  • Ensure no lead falls through the cracks with automated email and SMS follow-up from the moment a lead comes in.

By connecting every stage of the funnel — from first ad impression to CRM-nurtured lead — the aim was to give Abdulla a repeatable system built specifically for the pace of the Dubai market.

29 Leads

Generated in the first 29 days via Meta Instant Form (May 25 – June 22, 2026)

The Method

We implemented a full, integrated funnel build covering every stage of the client journey:

  • Website – A custom, mobile-optimized real estate website built to convert visitors into leads, giving Abdulla direct ownership and control of his online presence.
  • Paid Ad Campaigns – Targeted lead generation campaigns run across to reach buyer and investor audiences in and outside the UAE.
  • CRM & Integrations – A full CRM build-out connecting every lead source — ads, website forms, and organic — into a single pipeline.
  • Organic Social Media – Ongoing organic content and video production to build authority and stay top-of-mind between ad touches.
  • Email Automation – Automated nurture sequences that follow up with every lead consistently, without manual work.
  • SMS Automation – Instant SMS follow-up to capture high-intent leads while interest is highest

$9.67

Average cost per lead — down to a steady $7.61–$8.83 after the first week's learning phase

29 Total Leads | $9.67 CPL | 8% CTR | $280.39 Total Spend

Digital Marketing Success

 

 

With a fully connected funnel now live, Abdulla’s system is generating and nurturing leads for the Dubai market automatically. In the first 29 days:

  • 29 Leads Generated – via Meta’s native Instant Form, at a blended cost of $9.67 per lead ($280.39 total spend).
  • 8.00% Click-Through Rate – well above the 0.9–1.5% typical benchmark for paid social, signaling strong creative-audience fit.
  • Cost Efficiency Nearly Doubled – cost per lead fell from $16.32 in week 1 to a stable $7.61–$8.83 range by weeks 2–4 as Meta’s delivery optimization kicked in.
  • A Fully Integrated Funnel – Website, ads, CRM, and automation working together as one system, built specifically for the Dubai market.
  • Full Ownership – Abdulla retains full control of his own website.
  • Consistent Follow-Up – Every lead is automatically nurtured via email and SMS, with no manual work required.