7 Proven Strategies to Attract Clients in Real Estate Market

Generating leads in real estate can be tough, especially when the market slows down. With homes being long-term investments, repeat customers aren’t frequent. To keep your business thriving, you need strategies that consistently bring in new leads.

Here are seven effective strategies to help you generate real estate leads, even during challenging times:

1. Be Active on Social Media

Social media is a goldmine for connecting with potential clients.

  • Use Facebook and Instagram ads to target specific demographics.
  • Join groups and communities on platforms like LinkedIn to network with buyers, sellers, and other agents.
  • Stay active—share valuable content, answer questions, and engage with your audience.

2. Launch Email Campaigns

Once you collect emails, nurture those leads with personalized, value-packed content.

  • Share tips, blogs, and market updates.
  • Use CRMs to automate and segment your email campaigns based on client needs.
    Example: Send home-buying guides to first-time buyers or tips for staging homes to sellers.

3. Build a Strong Brand

Your brand is your promise to clients. Create a professional website that highlights your specialties, testimonials, and service pages.

  • Specialize in niches, such as first-time sellers or luxury properties.
  • Use consistent messaging to stand out from competitors.

4. Form Local Connections

Real estate thrives on relationships.

  • Attend open houses, community events, and networking mixers.
  • Hand out business cards and make your presence known in the local market.
  1. Build Strategic Partnerships

Collaborate with professionals in related industries.

  • Partner with mortgage brokers, insurance agents, or home stagers for mutual referrals.
    Example: Refer clients to a mortgage lender, and they’ll recommend you to potential buyers.

6. Use Traditional Advertising

While digital strategies are crucial, don’t underestimate traditional methods.

  • Advertise on billboards, benches, or in local magazines.
  • Enhance these ads with QR codes that direct prospects to your website or lead capture forms.

7. Leverage Public Relations (PR)

Establish credibility by becoming a trusted voice in real estate.

  • Write guest posts or provide expert quotes for local publications.
  • Offer your expertise for news articles about market trends.

Lead Nurturing: The Key to Conversions

Generating leads is just the start. To turn those leads into clients:

  • Use CRM software to automate follow-ups.
  • Segment your audience and tailor content to their stage in the buying or selling journey.

Generating real estate leads requires a mix of digital marketing, networking, and strategic partnerships. By staying active on social media, nurturing leads through email campaigns, and building a strong brand, you position yourself as a go-to expert in your market. Don’t overlook the power of local connections, traditional advertising, and public relations to expand your reach. Most importantly, focus on lead nurturing—consistent follow-ups and personalized engagement turn prospects into loyal clients. Implement these strategies, and you’ll attract quality leads, even in a challenging market.

.

 

"I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."
Joey B.

Looking to take your digital marketing to the next-level? Let's talk about it.

Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

     Top 6 Real Estate Marketing Trends in 2025

    Let’s face it—2025 feels like uncharted territory for real estate agents. Between the buzz of a new US president, fluctuating interest rates, and a post-pandemic market still finding its rhythm, it’s easy to feel a bit overwhelmed. But here’s the silver lining: with every new challenge comes incredible opportunity.

    As we step into the new year, it’s clear that staying ahead in real estate means staying updated on the latest marketing trends. Whether you’re a seasoned agent or just starting out, this is the year to revamp your marketing game and embrace strategies that work.

    So, grab a cup of coffee, and let’s dive into the six trends that are set to reshape how you connect with clients and close deals in 2025.

    1. Short-form Videos: Quick, Engaging, and Powerful

    If there’s one thing we’ve learned from platforms like TikTok, Instagram Reels, and YouTube Shorts, it’s that short-form videos are here to stay. With attention spans shorter than ever, videos under 60 seconds have become the gold standard for grabbing—and keeping—your audience’s attention.

    For real estate agents, these bite-sized clips are a game-changer. Use them to showcase property highlights, share quick neighborhood tours, or even let your personality shine. The goal is to create engaging content that leaves a lasting impression.

    Pro tip: Make your videos relatable and visually appealing—think less “sales pitch” and more “storytelling.”

    1. Social Media: Not Just About Showing Up—It’s About Standing Out

    Social media is still the bread and butter of real estate marketing, but the stakes are higher now. It’s no longer enough to just post pretty pictures of houses. You need a strategy that aligns with each platform’s strengths:

    Facebook: Perfect for community engagement and targeted ads.

    Instagram: Shine with high-quality visuals and compelling stories.

    LinkedIn: Build professional credibility.

    TikTok: Be creative and authentic to connect with a younger audience.

    Pro tip: Repurpose content across platforms. Turn a detailed YouTube property tour into an Instagram Reel or a TikTok highlight.

    1. AI: Your Secret Weapon for Success

    Artificial intelligence isn’t just a buzzword—it’s a tool that’s revolutionizing real estate. From AI-powered chatbots that respond to leads instantly to tools that analyze market trends, AI can save you time while enhancing client experiences.

    Imagine automating tasks like scheduling showings, creating listings, or even staging homes virtually. AI frees you up to focus on what you do best—building relationships and closing deals.

    Pro tip: Explore real estate-specific AI tools to streamline your daily tasks and boost efficiency.

    1. Geofencing: Think Local, Act Hyperlocal

    Real estate has always been a hyperlocal game, and geofencing technology takes it to the next level. By creating virtual boundaries around specific areas, you can send tailored ads or notifications to potential buyers when they’re physically in the zone.

    Picture this: A couple exploring open houses in your neighborhood gets a notification about your listing nearby. With geofencing, you’re not just marketing properties—you’re meeting clients where they are, both geographically and emotionally.

    1. Visual Search: Let Clients Find You Instantly

    Gone are the days when clients typed out long descriptions to find properties. Now, they can snap a picture and let technology do the rest. Platforms like Google Lens and Pinterest make it easy for buyers to discover similar listings with a single photo.

    To stay ahead, ensure your listing photos are high-quality and tagged with relevant keywords. Whether it’s a sleek modern kitchen or a charming front porch, make sure your visuals work as hard as you do.

    1. Voice Search: Be Ready to Be Heard

    Voice search is on the rise, thanks to smart assistants like Alexa and Siri. For agents, this means optimizing your content for conversational queries like, “Find homes near me with a pool” or “Best neighborhoods for families in [City].”

    Pro tip: Use natural language and update your Google My Business profile to ensure your listings show up in voice search results.

    Conclusion: Ready to Take 2025 by Storm?

    Staying ahead in real estate marketing means staying flexible, creative, and informed. By embracing these six trends, you can attract more leads, connect with clients on a deeper level, and ultimately close more deals.

    At RealDigiPro, we specialize in helping agents like you turn these trends into actionable strategies. Ready to level up your marketing game?

    Let’s make 2025 your best year yet—schedule your free consultation today!

    .

     

    "I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."
    Joey B.

    Looking to take your digital marketing to the next-level? Let's talk about it.

    Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

       Strategic Marketing Goals for Real Estate Success in 2025

      The Roadmap to Boost Your Real Estate Business

      As the real estate market continues to evolve, setting precise and impactful marketing goals has become essential for standing out and driving success. Whether you’re an agent or a broker, strategic planning can turn your aspirations into measurable achievements.

      At RealDigiPros, we empower real estate professionals with tailored marketing solutions to achieve their goals. Here’s how you can set effective marketing objectives for 2025 and take your business to the next level.

      1. Prioritize Lead Quality Over Quantity

      It’s time to focus on quality over quantity. High-quality leads are more likely to convert, saving you time and boosting revenue. Concentrate on strategies that attract serious buyers and sellers.

      Action Step: Set a goal to improve your lead conversion rate by refining your targeting and nurturing strategies.

      2. Build a Standout Personal Brand

      Your personal brand differentiates you in a competitive market. Consistent branding builds trust and attracts the right clients.

      Action Step: Commit to publishing thought-leadership content, such as market insights, video tours, or testimonials, on social media or your website weekly.

      3. Maximize Your Existing Database

      Your CRM is a goldmine. Yet, many real estate professionals aren’t fully leveraging it. With consistent updates and targeted outreach, you can turn past clients into repeat business or referral sources.

      Action Step: Audit your CRM. Update contacts, segment your database, and automate follow-ups for maximum efficiency.

      4. Expand Your Marketing Channels

      Agents who utilize multiple channels consistently outperform their peers. Whether it’s social media, podcasts, or email campaigns, a diversified approach amplifies your reach.

      Action Step: Add one new marketing channel each quarter. For instance, start a YouTube channel or launch an Instagram series showcasing neighborhood hotspots.

      5. Embrace Video Marketing

      Video is a game-changer in real estate marketing. Whether it’s a virtual tour or a client testimonial, video content engages audiences like no other format.

      Action Step: Aim to produce 20% more video content than you did in 2024. Make video marketing an integral part of your strategy.

      6. Optimize Your Website and SEO

      Your website is your digital storefront. Ensure it’s optimized for search engines and user experience to attract and retain visitors.

      Action Step: Set a goal to improve your website’s organic traffic and rankings for key real estate terms. Need help? RealDigiPros offers expert SEO and web design services.

      7. Invest Strategically in Your Marketing Budget

      To stay competitive, you need to invest in your marketing. Allocate funds where they’ll have the most impact, whether that’s professional video production or SEO.

      Action Step: Increase your marketing budget by a specific percentage and measure the ROI from each campaign.

      CTA: Let RealDigiPros Help You Achieve Your Marketing Goals!

      Ready to level up your marketing game? At RealDigiPros, we specialize in creating and executing strategies tailored for real estate professionals. From personal branding to multi-channel campaigns, we’ve got you covered.

      👉 Contact us today to start building your roadmap to success in 2025!

      .

       

      "I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."
      Joey B.

      Looking to take your digital marketing to the next-level? Let's talk about it.

      Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

        Best 5 Ways Real Estate Pros Can Rank Higher on Google Search Results

        A team collaborating around a table with "SEO" boldly written in the center

        In the digital world, being discovered online is crucial for real estate professionals. Search engine marketing (SEM) has become a cornerstone of visibility, and since most users rarely venture past the first page of search engine results (SERP), your goal should be to rank as high as possible on the first page. It’ll become even more difficult with Google pushing more sponsored ads and Ai to the top of search results. Achieving and maintaining a top spot requires strategy and consistent effort, but even novice website owners, real estate agents, and loan officers can improve their rankings by applying these five tips.

        1. Use SEO and PPC Together

        SEM relies on two key strategies: search engine optimization (SEO) and pay-per-click (PPC) advertising.

        PPC allows you to appear at the top of the SERP by bidding on high-volume, low-competition keywords. For instance, phrases like “Luxury real estate agent near me” or “Best real estate agency Bainbridge Island” can drive highly targeted traffic. With PPC, you pay only when someone clicks on your ad.

        However, PPC alone can be expensive. A more cost-effective approach is to combine PPC with SEO. For organic traffic, optimize your website and content with high-ranking keywords. If your agency is located in a specific neighborhood, begin by optimizing for the neighborhood (e.g., “real estate agency in Fishtown”) before expanding to broader locations (e.g., “real estate firm in Philadelphia”).

        Google’s “Google Screened” service is another tool to leverage for local searches. This free verification process helps businesses appear in local search results, instilling trust in potential clients.

        ADD AN IMAGE HERE OF WHAT BEING GOOGLE VERIFIED LOOKS LIKE

        1. Dominate the First Page

        Major directories like Zillow, Realtor.com, Trulia, and Homes.com dominate real estate-related searches because Google recognizes them as authoritative sources. To enhance your own SEO presence, ensure your listings and profiles on these platforms are complete and up-to-date.

        By strategically using these directories, you can increase the likelihood of your agency appearing multiple times on the first page of search results, which boosts your overall visibility. You should create as many relevant profiles on large sites like these so Google ads more weight to your website. Which also brings up a big point – You Must Get Your Own Website. If you need help with this, let us know!

        Google crawls the internet and will look for your name, company, and URL to add authority to you. If you’ve jumped agencies multiple times, it’ll confuse search engines on who you actually work for. One big drawback to changing places multiple times (from a digital marketing perspective of course, we understand there are various reasons to leave a firm).

        In short, to dominate the first page you need to be all over the internet with consistent information, your own website, and optimize everything the best you can. This also takes time, so do not expect to crush the local competition any time soon.

        1. Claim Your Real Estate Business on Google

        Creating a Google Business Profile is a simple yet effective way to improve your local search rankings. By claiming your profile, you can:

        • List your name, address, and phone number (NAP).
        • Add photos of your office.
        • Include business hours and other relevant information.
        • Collect and manage client reviews.

        A verified and active Google Business Profile improves your credibility and increases your chances of appearing in Google Maps and local search results. So when someone near you searches ‘Realtor near me’ or ‘Mortgage broker near me’, you have a better chance of showing up.

        1. Combine Content with Structured Data

        Content is still king in SEO. Regularly publishing high-quality blogs, videos, and other materials helps you attract and engage your audience. Keywords remain vital for search engines to understand your content, but structured data (or schema markup) is the technical edge you need to stand out.

        Schema markup helps Google identify your content type, increasing the likelihood of your website appearing in rich snippets. Most content management systems, like WordPress, offer plugins to add schema markup. Alternatively, your webmaster can implement this directly.

        SHOW AN IMAGE OF WHAT SCHEMA MARKUP LOOKS LIKE. IT’S JUST CODE.

        1. Start Sooner than Later

        If you already have a website, you’ve taken a significant step toward reaching potential clients and enhancing your credibility. Surprisingly, 36% of broker/broker associates and 27% of sales agents still don’t have a website, which means your online presence gives you a competitive edge. We think this number is highly skewed because most agent websites fall under the parent company, so you’ll never outrank your firm’s webpage if they provided your site and your personal page us under there’s, so you need your own, professional, custom domain website.

        To build authority online takes time. Start implementing these strategies today to climb higher on Google and Bing search results and attract more clients. Consistent effort will ensure your website becomes a valuable asset for your business and a reflection of your expertise.

        Best 5 Ways Real Estate Pros Can Rank Higher on Google Search Results

        In the digital world, being discovered online is crucial for real estate professionals. Search engine marketing (SEM) has become a cornerstone of visibility, and since most users rarely venture past the first page of search engine results (SERP), your goal should be to rank as high as possible on the first page. It’ll become even more difficult with Google pushing more sponsored ads and Ai to the top of search results. Achieving and maintaining a top spot requires strategy and consistent effort, but even novice website owners, real estate agents, and loan officers can improve their rankings by applying these five tips.

        1. Use SEO and PPC Together

        SEM relies on two key strategies: search engine optimization (SEO) and pay-per-click (PPC) advertising.

        PPC allows you to appear at the top of the SERP by bidding on high-volume, low-competition keywords. For instance, phrases like “Luxury real estate agent near me” or “Best real estate agency Bainbridge Island” can drive highly targeted traffic. With PPC, you pay only when someone clicks on your ad.

        However, PPC alone can be expensive. A more cost-effective approach is to combine PPC with SEO. For organic traffic, optimize your website and content with high-ranking keywords. If your agency is located in a specific neighborhood, begin by optimizing for the neighborhood (e.g., “real estate agency in Fishtown”) before expanding to broader locations (e.g., “real estate firm in Philadelphia”).

        Google’s “Google Screened” service is another tool to leverage for local searches. This free verification process helps businesses appear in local search results, instilling trust in potential clients.

        ADD AN IMAGE HERE OF WHAT BEING GOOGLE VERIFIED LOOKS LIKE

        1. Dominate the First Page

        Major directories like Zillow, Realtor.com, Trulia, and Homes.com dominate real estate-related searches because Google recognizes them as authoritative sources. To enhance your own SEO presence, ensure your listings and profiles on these platforms are complete and up-to-date.

        By strategically using these directories, you can increase the likelihood of your agency appearing multiple times on the first page of search results, which boosts your overall visibility. You should create as many relevant profiles on large sites like these so Google ads more weight to your website. Which also brings up a big point – You Must Get Your Own Website. If you need help with this, let us know!

        Google crawls the internet and will look for your name, company, and URL to add authority to you. If you’ve jumped agencies multiple times, it’ll confuse search engines on who you actually work for. One big drawback to changing places multiple times (from a digital marketing perspective of course, we understand there are various reasons to leave a firm).

        In short, to dominate the first page you need to be all over the internet with consistent information, your own website, and optimize everything the best you can. This also takes time, so do not expect to crush the local competition any time soon.

        1. Claim Your Real Estate Business on Google

        Creating a Google Business Profile is a simple yet effective way to improve your local search rankings. By claiming your profile, you can:

        • List your name, address, and phone number (NAP).
        • Add photos of your office.
        • Include business hours and other relevant information.
        • Collect and manage client reviews.

        A verified and active Google Business Profile improves your credibility and increases your chances of appearing in Google Maps and local search results. So when someone near you searches ‘Realtor near me’ or ‘Mortgage broker near me’, you have a better chance of showing up.

        1. Combine Content with Structured Data

        Content is still king in SEO. Regularly publishing high-quality blogs, videos, and other materials helps you attract and engage your audience. Keywords remain vital for search engines to understand your content, but structured data (or schema markup) is the technical edge you need to stand out.

        Schema markup helps Google identify your content type, increasing the likelihood of your website appearing in rich snippets. Most content management systems, like WordPress, offer plugins to add schema markup. Alternatively, your webmaster can implement this directly.

        SHOW AN IMAGE OF WHAT SCHEMA MARKUP LOOKS LIKE. IT’S JUST CODE.

        1. Start Sooner than Later

        If you already have a website, you’ve taken a significant step toward reaching potential clients and enhancing your credibility. Surprisingly, 36% of broker/broker associates and 27% of sales agents still don’t have a website, which means your online presence gives you a competitive edge. We think this number is highly skewed because most agent websites fall under the parent company, so you’ll never outrank your firm’s webpage if they provided your site and your personal page us under there’s, so you need your own, professional, custom domain website.

        To build authority online takes time. Start implementing these strategies today to climb higher on Google and Bing search results and attract more clients. Consistent effort will ensure your website becomes a valuable asset for your business and a reflection of your expertise.

         

        .

         

        "I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."
        Joey B.

        Looking to take your digital marketing to the next-level? Let's talk about it.

        Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

          How to Find Real Estate Leads Using Social Media Ads

          A group of corporate workers collaborating and brainstorming ideas in an office setting

          Social media has revolutionized the way real estate professionals find leads. Platforms like Facebook, Instagram, and LinkedIn have become indispensable tools for connecting with potential clients. According to the National Association of Realtors (NAR), 52% of realtors generate more leads through social media than through traditional methods like MLS or CRM systems. If you’re not leveraging social media ads yet, you’re missing out on a game-changing opportunity.

          Here’s a comprehensive guide to using social media ads to find quality real estate leads.

          1.Define Your Strategy Before You Spend

          The foundation of any successful ad campaign is a well-thought-out strategy. Start by answering these key questions:

          • Who is your target audience? Identify their age, location, interests, and online behavior.
          • Which platforms will you use? Facebook and Instagram are great for visuals and engagement, while LinkedIn can help you connect with industry professionals.
          • What is your budget? Determine how much you’re willing to spend and what results you expect.

          Having a clear plan ensures you’re not wasting resources on aimless campaigns.

          2.Craft Engaging Ad Content

          Social media ads should stop scrollers in their tracks. Use high-quality visuals of properties and craft copy that speaks directly to your target audience’s needs. For example:

          • Showcase your listings with carousel ads that allow users to swipe through property photos.
          • Promote open houses with event-specific ads that include date, time, and location.
          • Highlight testimonials to build trust and showcase your expertise.

          3. Use Advanced Targeting Options

          One of the biggest advantages of social media advertising is its sophisticated targeting. Platforms like Facebook and Instagram let you target users based on:

          • Location: Focus on neighborhoods or cities you serve.
          • Behavior: Reach people browsing home-buying or renting resources.
          • Interests: Target those interested in home décor, real estate investment, or related topics.

          The more precise your targeting, the higher your chances of reaching serious buyers or sellers.

          4. Leverage Re-targeting Ads

          Re-targeting is a powerful tool for nurturing leads who’ve already interacted with your business. Set up retargeting campaigns for:

          • People who visited your website but didn’t inquire.
          • Users who engaged with your social media posts.
          • Prospective clients who clicked on your previous ads.

          This keeps your brand top of mind and encourages them to take the next step.

          5. Optimize Your Landing Pages

          Your social media ads should lead prospects to a well-designed landing page. Make sure it includes:

          • High-quality images of the property or service being promoted.
          • A clear call-to-action (e.g., “Schedule a Viewing” or “Request More Info”).
          • Easy navigation and mobile responsiveness.

          Your landing page is where leads convert, so don’t overlook its importance.

          6. Test and Refine Your Campaigns

          The best campaigns are built on continuous improvement. Use A/B testing to determine what works best. Test variations of:

          • Ad copy.
          • Visuals or videos.
          • Targeting parameters.

          Monitor performance metrics like click-through rate (CTR) and cost per lead (CPL) to optimize your efforts.

          7. Don’t Forget Organic Engagement

          While ads are crucial, organic engagement can amplify your efforts. Post regularly about:

          • New listings.
          • Industry trends and tips.
          • Success stories.

          Encourage users to follow your page for updates and exclusive offers.

          Conclusion

          Social media ads offer unmatched potential for real estate lead generation. By crafting a strategic plan, creating compelling ads, and optimizing your campaigns, you can attract qualified buyers and sellers while building a strong online presence.

          Ready to supercharge your lead generation? Start implementing these strategies today and watch your real estate business grow.

          Looking for expert help with your social media campaigns? ZPittman Digital Marketing Services specializes in real estate marketing strategies that deliver results. Contact us to get started!

          .

           

          "I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."
          Joey B.

          Looking to take your digital marketing to the next-level? Let's talk about it.

          Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

            The Best Real Estate Agent Hashtags for 2025

            Hashtags are a crucial tool for real estate agents looking to expand their reach and connect with potential buyers, sellers, and investors. As we step into 2025, the digital landscape is evolving, and so are the trends in hashtags. Leveraging the right mix of hashtags can increase your content’s visibility, attract your ideal audience, and establish you as a leader in your market.

            Here’s a guide to the best real estate agent hashtags for 2025 that will help you stay ahead of the competition.

            Why Use Hashtags in Real Estate Marketing?

            Hashtags group your content with similar posts, making it easier for users to discover your listings, tips, or market updates. They serve as a bridge connecting your posts to trending topics and niche communities, helping you tap into conversations that matter most to your target audience. By strategically incorporating hashtags into your posts, you not only increase your visibility but also establish your expertise and relevance in the real estate industry. Whether you’re promoting a luxury home, sharing market insights, or engaging with first-time buyers, hashtags can amplify your reach and help you build meaningful connections with prospective clients.

            1. Reach a Broader Audience: Gain exposure beyond your followers.
            2. Build Your Brand: Highlight your niche or expertise.
            3. Attract Ideal Clients: Target buyers, sellers, or investors based on your hashtags.
            4. Track Trends: Stay informed about popular topics and shifts in the industry.

            Understanding Hashtags in Real Estate Marketing

            Hashtag trends evolve because the digital landscape and consumer behavior are constantly shifting. Social media platforms frequently introduce new features and algorithm updates, which influence how users engage with content. Additionally, the real estate market itself is dynamic—seasonal buying patterns, interest rate changes, and emerging technologies all play a role in shaping what people search for online. As new topics gain traction, such as sustainability in housing or financing options, hashtags that reflect these interests grow in popularity. Trends also shift as cultural and regional influences dictate what resonates with specific audiences, making it essential for real estate agents to stay agile and adapt their strategies.

            To keep up with the latest hashtag trends, actively monitor the social media platforms where your audience spends the most time. Follow industry leaders, influencers, and organizations that often introduce fresh and effective tags. Use tools like Instagram Insights, Hashtagify, or Google Trends to analyze the performance of your hashtags and identify emerging ones. Staying engaged with online communities, such as Facebook groups or LinkedIn forums for real estate professionals, can also offer valuable insights. Lastly, experiment with different hashtags regularly and review your content’s analytics to refine your approach. This continuous learning process will ensure your hashtag strategy remains relevant and impactful as trends shift.

            Trending Real Estate Hashtags for 2025

            Now that you have an understanding of the importance of hashtags and why the may change, here’s a list of the top hashtags we can expect going into 2025.

            General Real Estate Hashtags

            These are essential for all real estate professionals:

            • #RealEstate
            • #RealtorLife
            • #DreamHome
            • #HomeSweetHome
            • #HouseHunting

            Local Market Hashtags

            Tailoring hashtags to your market increases relevance:

            • #CharlotteRealEstate (for user-specific example)
            • #NYCHomesForSale
            • #SoCalRealEstate
            • #SeattleHomes
            • #YourCityName + RealEstate

            Luxury Real Estate Hashtags

            For high-end properties, use:

            • #LuxuryRealEstate
            • #MillionDollarListing
            • #MansionGoals
            • #DreamLuxuryHomes
            • #ModernMansions

            First-Time Homebuyer Hashtags

            Attract younger buyers with these:

            • #FirstTimeBuyer
            • #StarterHome
            • #MyFirstHome
            • #HomeBuyingTips
            • #MortgageMadeEasy

            Investment Property Hashtags

            Appeal to real estate investors:

            • #RealEstateInvesting
            • #BuildToRent
            • #RentalPropertyGoals
            • #PassiveIncomeProperties
            • #InvestorFriendly

            Content-Specific Hashtags

            Depending on what you’re sharing, try:

            • #OpenHouse (for event posts)
            • #BeforeAndAfter (for renovations)
            • #JustListed (new listings)
            • #UnderContract (pending deals)
            • #SoldBy [YourName]

            2025’s Niche Hashtag Trends

            To stand out in the crowded online space, use hashtags targeting specific interests:

            • #GreenHomes (eco-friendly listings)
            • #SmartHomeTechnology (for tech-savvy buyers)
            • #PetFriendlyHomes (for animal lovers)
            • #AccessibleLiving (for ADA-compliant properties)

            Tips for Using Hashtags Effectively

            To get the most out of using hashtags, focus on creating a balanced and intentional strategy that aligns with your goals and target audience. Start by researching the hashtags your ideal clients are engaging with and prioritize those that reflect your expertise or niche, such as luxury real estate, first-time homebuyers, or investment properties. Incorporate a mix of popular, trending, and hyper-local hashtags to maximize your reach while maintaining relevance. Be sure to use a consistent set of branded hashtags unique to your business, which helps build recognition and loyalty over time. Engage with posts under your chosen hashtags by liking, commenting, and sharing, which boosts your visibility and builds genuine connections. Finally, regularly evaluate the performance of your hashtags using analytics tools to refine your strategy and ensure you’re capturing the most engagement possible.

            1. Mix Popular and Niche Tags: Combine high-traffic hashtags with those unique to your market.
            2. Keep It Relevant: Avoid unrelated tags; they dilute your credibility.
            3. Rotate Your Hashtags: Refresh your list to avoid being flagged as spammy.
            4. Engage With Hashtags: Interact with posts under the same tags to boost visibility.
            5. Track Performance: Use tools like Instagram Insights or Hashtagify to analyze which tags drive engagement.

            Take Your Social Media to the Next Level

            If you’re ready to dominate your market in 2025, it’s time to fine-tune your hashtag strategy. Experiment with these suggestions, adapt them to your niche, and watch your engagement soar.

            Need help with your social media game? Let’s talk! At ZPittman.com, we specialize in real estate marketing strategies that get results.

            Tag us in your posts, and let’s grow together!

            Looking to take your digital marketing to the next-level? Let's talk about it.

            Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

              Top 5 Real Estate Marketing Strategies for 2025

               Top 5 Real Estate Marketing Strategies for 2025

              The real estate industry is evolving faster than ever, and marketing strategies that worked yesterday may not deliver results tomorrow. As 2025 approaches, it’s time to step up your game with actionable, high-impact tactics that align with modern trends and platforms. From building personal brands to leveraging technology, here are the top five real estate marketing strategies to dominate your market in 2025.

               

              1. Prioritize Hyper-Local Social Media Marketing

              In 2025, hyper-local marketing will continue to reign supreme. Gone are the days when generic, far-reaching posts were enough. Instead, focus on creating content that connects deeply with the people in your target area. We’ve seen short form videos focused on living life in your area to perform best. This could be places to eat, shop, or be entertained. Everyone wants to know that secret spot that makes living in the area so special.

              • Engage Your Farm Area: Share stories and tips relevant to local buyers and sellers. For example, highlight hidden gems in your community or review popular local restaurants.
              • Create Scroll-Stopping Content: Use hooks that resonate with your ideal clients. For instance, ask, “Are you ready to sell your home for top dollar in [Neighborhood Name]?” to draw in your audience.
              • Showcase Personality: Clients want to know you, not just your listings. Share behind-the-scenes glimpses of your day-to-day life, hobbies, and successes.

              Don’t Forget: Platforms like Instagram and Facebook remain crucial, but expanding to emerging ones like TikTok can give you access to younger demographics preparing for homeownership.

               

              2. Master Short-Form Video Content

              Did you know YouTube has now monetized short form videos? Video marketing will continue to dominate, with platforms like Instagram Reels, TikTok, and YouTube Shorts leading the charge. Agents who lean into video will attract more leads and establish themselves as market authorities.

              • Focus on Education: Short videos answering common questions, such as “What’s the first step to buying a home?” or “How do interest rates impact your buying power?” can position you as an expert.
              • Storytelling is Key: Share success stories from past clients or narrate your own real estate journey to inspire trust.
              • Don’t Sweat Perfection: Authenticity is far more compelling than overproduced content. A quick, candid video shot on your phone can sometimes outperform polished productions.

              What To Do: Use free tools like Canva or our ‘Done for You’ social media service to streamline content creation.

               

              3. Leverage AI for Smarter Marketing

              Artificial intelligence (AI) is revolutionizing real estate marketing. We’ve all heard of ChatGPT by now and the amazing ways it can save time. Tools powered by AI can help you analyze trends, create targeted ads, and engage leads more effectively than ever before. There are even tools to automate many of the tasks you spend hours doing each month. If you don’t lean into these tools now, your competitors will and they’ll leave you behind with their enhanced abilities.

              • Chatbots: Automate responses to inquiries on your website or social media to ensure no lead goes cold.
              • Predictive Analytics: Use platforms like RentFax to identify profitable rental properties or predict buyer behavior.
              • Content Creation: AI-powered tools can help you craft captions, blogs, and video scripts tailored to your target audience.

               

              4. Optimize Your Online Presence for Conversions

              Every client journey begins online, making your digital footprint more important than ever. A lot of clients want social media and a website, but never take the time to figure out how to turn viewers into clients. Start by refining your social media profiles, website, and lead capture systems to convert casual browsers into loyal clients. This could be a link in your bio that gives people options for free resources. It could be a pop up on your website. There are multiple ways to focus on converting people, which simply means, giving you their information.

              • Perfect Your Profile: Add a professional headshot, contact details, and a bio that highlights your unique value.
              • Pin Key Content: Showcase testimonials, success stories, and introductory videos at the top of your social profiles.
              • Use Landing Pages: Create personalized pages for your listings or services to guide leads into taking action.

              Pro Tip: Track analytics to see which elements of your online presence are driving the most engagement and refine them regularly. This will be the key to your success. Without proper analytics, you’re shooting blind hoping that something works.

               

              5. Build & Execute a Strategic Content Calendar

              Consistency is non-negotiable for real estate agents looking to thrive in 2025. A content calendar ensures that you’re always present and relevant without scrambling for ideas. This is where Ai can come in handy! Something that helps us internally is to look at this months notable events or holidays, followed by researching competitors to see what’s working, and combining these efforts to create relatable content. If you can, set aside scheduled time to batch create as much content as possible. These social media and content creation tactics have been used by a lot of other creators in the real estate space. You don’t have to recreate the wheel!

              • Content Themes: Dedicate days to specific topics, like “Market Monday” for market trends or “Testimonial Tuesday” for client stories.
              • Mix It Up: Balance educational posts, personal content, and promotional material to keep your audience engaged.
              • Automate Posting: Use tools like Buffer or Metricool (what we use) to schedule your content ahead of time, freeing you to focus on closing deals.

              Looking into the future

              2025 is shaping up to be a year where strategy and authenticity will separate the top agents from the rest. By embracing hyper-local marketing, creating engaging video content, leveraging AI, optimizing your online presence, and staying consistent, you’ll set yourself up for success.

              Start implementing these strategies today to attract more leads, close more deals, and build a brand that thrives well into the future. Ready to get started? Let’s make 2025 your best year yet!

               

              Looking to take your digital marketing to the next-level? Let's talk about it.

              Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

                6  Effective Ways Real Estate Marketing Consultants Can Grow Your Business

                In today’s competitive real estate market, realtors and loan officers need effective marketing strategies to stay ahead. Our team specializes in helping real estate professionals grow their businesses by providing targeted marketing solutions. Whether it’s branding, lead generation, or strategic planning, we’ve got the tools and expertise to boost your business. With marketing strategy in mind, our team can elevate your brand to new heights.

                1. Business Branding

                A strong brand sets you apart and builds trust with potential clients. Creating a recognizable identity ensures consistency across all your marketing efforts. Companies like Keller Williams and Redfin have developed brands that clients instantly connect with. Tools like Canva for design and Brandfolder for asset management can streamline your branding process. Branding can be creativity-intensive, and that’s why you should be working with an expert like us. With marketing strategy in mind, our team crafts world-standard branding for brands from across the globe; your brand can be one of them.

                2. Fractional CMO Services

                Not all real estate professionals need a full-time marketing executive. A fractional CMO offers the strategic guidance necessary to scale your business without the long-term commitment. Many agencies and growing firms use this model to streamline their marketing while focusing on closing deals. Utilizing tools like HubSpot for CRM and Asana for project management can enhance collaboration and efficiency. Collaborating with our team ensures you have access to top-tier marketing insights tailored to your business, helping you grow effectively.

                3. Video Marketing

                Video content is a game-changer for real estate. Successful real estate companies use property video tours and client testimonials to build trust and showcase their listings. Tools such as BombBomb for personalized video emails and Animoto for creating engaging video content can amplify your efforts. My team creates and posts pro real estate videos for you daily – no filming needed! With expert guidance from us, you’ll have videos that not only capture attention but also convert viewers into clients.

                4. Email Marketing

                Email marketing remains one of the best ways to stay connected with potential clients. Personalized emails build stronger relationships, nurture leads, and keep your audience informed. Successful real estate brands, like Zillow and Realtor.com, leverage email marketing to drive engagement and close deals. Platforms like Mailchimp and Constant Contact can help you create effective email campaigns. By collaborating with our team, you’ll have tailored email campaigns that keep your clients in the loop and drive conversions.

                5. Lead Generation

                Generating quality leads is crucial to scaling your business. We implement targeted lead generation strategies that bring in qualified buyers and sellers. Tools like Facebook Ads for targeted advertising and Google Ads for search engine visibility are effective for attracting potential clients actively searching for real estate services. With our expertise, you’ll see a steady flow of high-quality leads coming your way, ensuring sustainable growth.

                6. Marketing Strategy

                A well-rounded marketing strategy is essential for long-term growth. Our team works with you to develop a customized plan that aligns with your goals. Utilizing analytics tools like Google Analytics to track performance and Hootsuite for social media management can enhance your strategy. By partnering with us, you’ll gain clarity and direction in your marketing efforts, setting the stage for success.

                If you’re ready to take your real estate business to the next level, our team is here to help. From branding to lead generation, we provide the expertise and tools to help you grow.

                Get in touch with us today and learn more about how we can support your business: Zach Pittman Social Media Services.

                 

                 







                How to Connect Canva to Metricool for Seamless Social Media Scheduling

                Blog banner featuring an image and overlay text

                Canva is one of the most robust and accessible online design tools today. This intuitive platform allows both rookies and seasoned designers to create everything from marketing materials to passion projects. With its seamless integration into Metricool, users can now easily schedule their social media posts directly from Canva, streamlining content planning without having to jump between platforms.

                In this post, you’ll learn how to schedule your Canva designs across various social media platforms using Canva’s built-in features and Metricool’s powerful integration. With Metricool, you can schedule your posts on multiple social media platforms at once, saving time and enhancing productivity.

                Why Create on Canva?

                Canva offers an incredible design experience for users at all levels, whether you’re using the free or paid version. Its Pro subscription, which costs $120/year for one person, unlocks advanced features such as premium templates, animations, and access to over 100M photos, graphics, and audio files. It also includes 1TB of cloud storage and advanced content planning tools.


                Canva also offers specialized plans for teams and enterprises, making it ideal for social media managers and marketing teams who need approval and collaboration tools. Canva’s accessibility and comprehensive features make it a powerful tool for everyday design needs, especially when paired with Metricool for social media scheduling.

                How to Use Canva to Schedule Social Media Posts

                There are two main ways to schedule your social media content using Canva:

                1. Canva’s native scheduling tool: This allows users to schedule posts directly to Facebook and Instagram.

                2. Metricool integration: This option expands your scheduling capabilities to more than nine platforms simultaneously, making it a superior choice for social media managers looking to streamline their workflow.

                Schedule Social Media Posts with Canva’s Native Tool

                Canva’s built-in scheduling tool is simple but limited to Facebook and Instagram. To use it:

                • Create your design in Canva.

                • Click the “Share” button, select “Share on social,” and log into your social media accounts.

                • Choose your platform (Instagram or Facebook), select the post time, and you’re good to go!

                However, this feature is only available for Pro users, and it works primarily for Business accounts on both platforms.

                Metricool’s Canva Integration

                If you need to schedule posts across multiple platforms (such as Twitter, LinkedIn, Pinterest, and more), Metricool’s Canva integration is the way to go. You can connect Canva to Metricool in two ways:

                1. Connect Canva to Metricool’s social media planner: This option is available with any Metricool Premium plan. It allows you to access and schedule your Canva designs from Metricool’s drag-and-drop calendar.

                2. Transfer designs from Canva directly into Metricool’s planner: This method is completely free and allows you to share your design to Metricool straight from the Canva website.

                Connecting Canva to Metricool’s Social Media Planner

                Here’s how to connect your Canva account to Metricool:

                • Go to the Planning section in Metricool’s dashboard.

                • Click the multimedia file icon and select “Connect Canva.”

                • Authorize Metricool to access your Canva account, and you’ll be able to see all your Canva designs in the Metricool scheduler.

                • Drag your designs to the calendar and select the social networks you want to schedule them to. You can publish to multiple platforms at once, saving time and effort.

                Transfer Designs from Canva Website

                You can also transfer your designs from Canva directly to Metricool. Once your design is ready:

                • Click “Share,” then “See all” to find Metricool among the integrations.

                • Choose the file type and caption, then click “View in Metricool.”

                • From Metricool’s planner, tweak your captions for each platform and schedule your post.

                Benefits of Using Metricool’s Canva Integration

                Metricool’s integration with Canva offers a host of benefits that can boost your social media strategy:

                1. Save time scheduling: Schedule posts across multiple platforms simultaneously, and tailor your captions to each network.

                2. Organize your social media calendar: Metricool’s calendar gives you a clear view of your content plan, helping you stay organized.

                3. Analyze performance: Use Metricool’s analytics to track your posts’ performance and adjust your strategy based on top-performing content.

                4. Centralized design tools: With Metricool, you can access your Canva designs directly from the platform, simplifying your content creation and scheduling process.

                By integrating Canva with Metricool, social media managers and content creators can maximize efficiency, save time, and improve their social media strategies.

                Amplify Your Canva Productivity

                Imagine creating and scheduling hundreds of social media posts in just one hour! With Canva’s design power and Metricool’s scheduling tools, you can keep your content fresh, engage your audience across multiple platforms, and easily manage the entire process.

                Sign up for Metricool today and discover how you can take your social media management to the next level: https://i.mtr.cool/QDGKKA.


                Looking to take your digital marketing to the next-level? Let's talk about it.

                Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.

                  4 Effective Strategies For Boosting Team Time Management Skills

                  A group of corporate workers collaborating and brainstorming ideas in an office setting

                  In the fast-paced world of real estate, time management can be the difference between a team that thrives and one that merely survives. Real estate agents juggle numerous responsibilities: showing homes, attending networking events, reviewing paperwork, and yes, sitting through those mandatory continuing education classes. For team leaders, teaching agents how to make the most of their time not only enhances individual performance but also boosts overall team productivity. This skill-building approach ultimately increases the number of closed deals and optimizes each agent’s valuable hours. Here’s how team leaders can help real estate agents sharpen their time management skills and unlock greater efficiency.

                  Why Time Management Matters

                  Time is the most limited and valuable resource in real estate. A saying that resonates across the industry is, “time is money.” This couldn’t be truer for real estate agents, whose time directly correlates to their income. By managing time effectively, agents can accomplish more in a day, leading to a higher number of successful transactions. As a team leader, teaching time management skills is an investment in your agents’ potential and your team’s overall success.

                  Prioritizing High-Return Activities

                  One of the first steps in teaching time management is to help agents identify high-return activities. In other words, which activities bring in the highest reward for the time invested? For example, building client relationships, preparing for showings, and following up with leads tend to have a more significant impact on closing deals than administrative tasks. When agents prioritize these activities, they can spend more time on revenue-generating tasks, leading to better results in less time.

                  To assist with this, team leaders should encourage agents to track their daily activities and evaluate which ones are generating the most value. This practice helps agents focus their efforts on areas that maximize productivity and profitability, allowing them to move away from time-wasting tasks and toward more impactful work.

                  Delegating and Automating

                  Another key component of time management is recognizing which tasks can be delegated or automated. Administrative tasks like scheduling showings, managing paperwork, or posting listings on social media can often be outsourced or handled by specialized software. Real estate teams can benefit from using tools like CRM systems and automated email marketing platforms to streamline repetitive work.

                  Team leaders should encourage agents to embrace delegation and automation as a means to free up more time for high-priority work. When agents no longer have to handle every task personally, they can focus more on closing deals and nurturing client relationships, thereby increasing team production.

                  Setting Clear Goals and Timelines

                  Goal-setting is essential to effective time management. By setting clear objectives, team leaders help agents prioritize their work, stay focused, and avoid the feeling of overwhelm. Weekly and monthly goals provide a roadmap, allowing agents to align their time with their desired outcomes.

                  Encouraging agents to break down these goals into smaller, manageable tasks can be especially helpful. This approach not only makes large goals feel achievable but also provides a sense of progress and accomplishment. With set deadlines and timelines, agents are less likely to procrastinate, making better use of their available time.

                  Encouraging Self-Reflection and Improvement

                  Team leaders can further enhance time management skills by fostering a culture of self-reflection. Encourage agents to periodically assess how they spend their time and whether it aligns with their goals. By doing so, agents can identify habits or routines that may need adjustment to become more efficient.

                  Weekly check-ins are a valuable tool here. By reviewing each agent’s progress, leaders can offer personalized advice on how to streamline their workflows and prioritize tasks better. This practice not only boosts productivity but also nurtures a culture of continuous improvement within the team.

                  The Positive Ripple Effect

                  When team leaders invest in teaching time management, the effects ripple across the team. Agents who are equipped with these skills can generate more leads, convert more sales, and build stronger client relationships. Additionally, as each agent becomes more productive, the team as a whole experiences increased morale and better results.

                  In summary, helping agents improve their time management skills is one of the most impactful things team leaders can do to boost production. By focusing on high-return activities, encouraging delegation and automation, setting clear goals, and fostering self-reflection, team leaders empower agents to make the most of every hour. With these skills in place, real estate teams can accomplish more, drive higher revenue, and create a more rewarding and productive work environment.

                   

                  Zach Pittman, MBA

                  Looking to take your digital marketing to the next-level? Let's talk about it.

                  Everyone’s business is unique. Sometimes marketing is simple and other times it can be complex. If you need to talk through solutions with someone, then I’d like to be that person.