How to Find Real Estate Leads Using Social Media Ads

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Social media has revolutionized the way real estate professionals find leads. Platforms like Facebook, Instagram, and LinkedIn have become indispensable tools for connecting with potential clients. According to the National Association of Realtors (NAR), 52% of realtors generate more leads through social media than through traditional methods like MLS or CRM systems. If you’re not leveraging social media ads yet, you’re missing out on a game-changing opportunity.

Here’s a comprehensive guide to using social media ads to find quality real estate leads.

1.Define Your Strategy Before You Spend

The foundation of any successful ad campaign is a well-thought-out strategy. Start by answering these key questions:

  • Who is your target audience? Identify their age, location, interests, and online behavior.
  • Which platforms will you use? Facebook and Instagram are great for visuals and engagement, while LinkedIn can help you connect with industry professionals.
  • What is your budget? Determine how much you’re willing to spend and what results you expect.

Having a clear plan ensures you’re not wasting resources on aimless campaigns.

2.Craft Engaging Ad Content

Social media ads should stop scrollers in their tracks. Use high-quality visuals of properties and craft copy that speaks directly to your target audience’s needs. For example:

  • Showcase your listings with carousel ads that allow users to swipe through property photos.
  • Promote open houses with event-specific ads that include date, time, and location.
  • Highlight testimonials to build trust and showcase your expertise.

3. Use Advanced Targeting Options

One of the biggest advantages of social media advertising is its sophisticated targeting. Platforms like Facebook and Instagram let you target users based on:

  • Location: Focus on neighborhoods or cities you serve.
  • Behavior: Reach people browsing home-buying or renting resources.
  • Interests: Target those interested in home décor, real estate investment, or related topics.

The more precise your targeting, the higher your chances of reaching serious buyers or sellers.

4. Leverage Re-targeting Ads

Re-targeting is a powerful tool for nurturing leads who’ve already interacted with your business. Set up retargeting campaigns for:

  • People who visited your website but didn’t inquire.
  • Users who engaged with your social media posts.
  • Prospective clients who clicked on your previous ads.

This keeps your brand top of mind and encourages them to take the next step.

5. Optimize Your Landing Pages

Your social media ads should lead prospects to a well-designed landing page. Make sure it includes:

  • High-quality images of the property or service being promoted.
  • A clear call-to-action (e.g., “Schedule a Viewing” or “Request More Info”).
  • Easy navigation and mobile responsiveness.

Your landing page is where leads convert, so don’t overlook its importance.

6. Test and Refine Your Campaigns

The best campaigns are built on continuous improvement. Use A/B testing to determine what works best. Test variations of:

  • Ad copy.
  • Visuals or videos.
  • Targeting parameters.

Monitor performance metrics like click-through rate (CTR) and cost per lead (CPL) to optimize your efforts.

7. Don’t Forget Organic Engagement

While ads are crucial, organic engagement can amplify your efforts. Post regularly about:

  • New listings.
  • Industry trends and tips.
  • Success stories.

Encourage users to follow your page for updates and exclusive offers.

Conclusion

Social media ads offer unmatched potential for real estate lead generation. By crafting a strategic plan, creating compelling ads, and optimizing your campaigns, you can attract qualified buyers and sellers while building a strong online presence.

Ready to supercharge your lead generation? Start implementing these strategies today and watch your real estate business grow.

Looking for expert help with your social media campaigns? ZPittman Digital Marketing Services specializes in real estate marketing strategies that deliver results. Contact us to get started!

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"I was struggling to generate leads online before I started working with zpittman Digital Marketing Services . But with his help, I've been able to increase my website traffic by 50% and my leads by 25%. I highly recommend his services to any real estate professional who wants to grow their business."
Joey B.

Looking to take your digital marketing to the next-level? Let's talk about it.

Everyone’s business is unique. Sometimes marketing is simple, and other times it can be complex. If you need to explore solutions, our team is here to help you navigate the process together.

    The Best Real Estate Agent Hashtags for 2025

    Hashtags are a crucial tool for real estate agents looking to expand their reach and connect with potential buyers, sellers, and investors. As we step into 2025, the digital landscape is evolving, and so are the trends in hashtags. Leveraging the right mix of hashtags can increase your content’s visibility, attract your ideal audience, and establish you as a leader in your market.

    Here’s a guide to the best real estate agent hashtags for 2025 that will help you stay ahead of the competition.

    Why Use Hashtags in Real Estate Marketing?

    Hashtags group your content with similar posts, making it easier for users to discover your listings, tips, or market updates. They serve as a bridge connecting your posts to trending topics and niche communities, helping you tap into conversations that matter most to your target audience. By strategically incorporating hashtags into your posts, you not only increase your visibility but also establish your expertise and relevance in the real estate industry. Whether you’re promoting a luxury home, sharing market insights, or engaging with first-time buyers, hashtags can amplify your reach and help you build meaningful connections with prospective clients.

    1. Reach a Broader Audience: Gain exposure beyond your followers.
    2. Build Your Brand: Highlight your niche or expertise.
    3. Attract Ideal Clients: Target buyers, sellers, or investors based on your hashtags.
    4. Track Trends: Stay informed about popular topics and shifts in the industry.

    Understanding Hashtags in Real Estate Marketing

    Hashtag trends evolve because the digital landscape and consumer behavior are constantly shifting. Social media platforms frequently introduce new features and algorithm updates, which influence how users engage with content. Additionally, the real estate market itself is dynamic—seasonal buying patterns, interest rate changes, and emerging technologies all play a role in shaping what people search for online. As new topics gain traction, such as sustainability in housing or financing options, hashtags that reflect these interests grow in popularity. Trends also shift as cultural and regional influences dictate what resonates with specific audiences, making it essential for real estate agents to stay agile and adapt their strategies.

    To keep up with the latest hashtag trends, actively monitor the social media platforms where your audience spends the most time. Follow industry leaders, influencers, and organizations that often introduce fresh and effective tags. Use tools like Instagram Insights, Hashtagify, or Google Trends to analyze the performance of your hashtags and identify emerging ones. Staying engaged with online communities, such as Facebook groups or LinkedIn forums for real estate professionals, can also offer valuable insights. Lastly, experiment with different hashtags regularly and review your content’s analytics to refine your approach. This continuous learning process will ensure your hashtag strategy remains relevant and impactful as trends shift.

    Trending Real Estate Hashtags for 2025

    Now that you have an understanding of the importance of hashtags and why the may change, here’s a list of the top hashtags we can expect going into 2025.

    General Real Estate Hashtags

    These are essential for all real estate professionals:

    • #RealEstate
    • #RealtorLife
    • #DreamHome
    • #HomeSweetHome
    • #HouseHunting

    Local Market Hashtags

    Tailoring hashtags to your market increases relevance:

    • #CharlotteRealEstate (for user-specific example)
    • #NYCHomesForSale
    • #SoCalRealEstate
    • #SeattleHomes
    • #YourCityName + RealEstate

    Luxury Real Estate Hashtags

    For high-end properties, use:

    • #LuxuryRealEstate
    • #MillionDollarListing
    • #MansionGoals
    • #DreamLuxuryHomes
    • #ModernMansions

    First-Time Homebuyer Hashtags

    Attract younger buyers with these:

    • #FirstTimeBuyer
    • #StarterHome
    • #MyFirstHome
    • #HomeBuyingTips
    • #MortgageMadeEasy

    Investment Property Hashtags

    Appeal to real estate investors:

    • #RealEstateInvesting
    • #BuildToRent
    • #RentalPropertyGoals
    • #PassiveIncomeProperties
    • #InvestorFriendly

    Content-Specific Hashtags

    Depending on what you’re sharing, try:

    • #OpenHouse (for event posts)
    • #BeforeAndAfter (for renovations)
    • #JustListed (new listings)
    • #UnderContract (pending deals)
    • #SoldBy [YourName]

    2025’s Niche Hashtag Trends

    To stand out in the crowded online space, use hashtags targeting specific interests:

    • #GreenHomes (eco-friendly listings)
    • #SmartHomeTechnology (for tech-savvy buyers)
    • #PetFriendlyHomes (for animal lovers)
    • #AccessibleLiving (for ADA-compliant properties)

    Tips for Using Hashtags Effectively

    To get the most out of using hashtags, focus on creating a balanced and intentional strategy that aligns with your goals and target audience. Start by researching the hashtags your ideal clients are engaging with and prioritize those that reflect your expertise or niche, such as luxury real estate, first-time homebuyers, or investment properties. Incorporate a mix of popular, trending, and hyper-local hashtags to maximize your reach while maintaining relevance. Be sure to use a consistent set of branded hashtags unique to your business, which helps build recognition and loyalty over time. Engage with posts under your chosen hashtags by liking, commenting, and sharing, which boosts your visibility and builds genuine connections. Finally, regularly evaluate the performance of your hashtags using analytics tools to refine your strategy and ensure you’re capturing the most engagement possible.

    1. Mix Popular and Niche Tags: Combine high-traffic hashtags with those unique to your market.
    2. Keep It Relevant: Avoid unrelated tags; they dilute your credibility.
    3. Rotate Your Hashtags: Refresh your list to avoid being flagged as spammy.
    4. Engage With Hashtags: Interact with posts under the same tags to boost visibility.
    5. Track Performance: Use tools like Instagram Insights or Hashtagify to analyze which tags drive engagement.

    Take Your Social Media to the Next Level

    If you’re ready to dominate your market in 2025, it’s time to fine-tune your hashtag strategy. Experiment with these suggestions, adapt them to your niche, and watch your engagement soar.

    Need help with your social media game? Let’s talk! At ZPittman.com, we specialize in real estate marketing strategies that get results.

    Tag us in your posts, and let’s grow together!

    Looking to take your digital marketing to the next-level? Let's talk about it.

    Everyone’s business is unique. Sometimes marketing is simple, and other times it can be complex. If you need to explore solutions, our team is here to help you navigate the process together.

      Top 5 Real Estate Marketing Strategies for 2025

       Top 5 Real Estate Marketing Strategies for 2025

      The real estate industry is evolving faster than ever, and marketing strategies that worked yesterday may not deliver results tomorrow. As 2025 approaches, it’s time to step up your game with actionable, high-impact tactics that align with modern trends and platforms. From building personal brands to leveraging technology, here are the top five real estate marketing strategies to dominate your market in 2025.

       

      1. Prioritize Hyper-Local Social Media Marketing

      In 2025, hyper-local marketing will continue to reign supreme. Gone are the days when generic, far-reaching posts were enough. Instead, focus on creating content that connects deeply with the people in your target area. We’ve seen short form videos focused on living life in your area to perform best. This could be places to eat, shop, or be entertained. Everyone wants to know that secret spot that makes living in the area so special.

      • Engage Your Farm Area: Share stories and tips relevant to local buyers and sellers. For example, highlight hidden gems in your community or review popular local restaurants.
      • Create Scroll-Stopping Content: Use hooks that resonate with your ideal clients. For instance, ask, “Are you ready to sell your home for top dollar in [Neighborhood Name]?” to draw in your audience.
      • Showcase Personality: Clients want to know you, not just your listings. Share behind-the-scenes glimpses of your day-to-day life, hobbies, and successes.

      Don’t Forget: Platforms like Instagram and Facebook remain crucial, but expanding to emerging ones like TikTok can give you access to younger demographics preparing for homeownership.

       

      2. Master Short-Form Video Content

      Did you know YouTube has now monetized short form videos? Video marketing will continue to dominate, with platforms like Instagram Reels, TikTok, and YouTube Shorts leading the charge. Agents who lean into video will attract more leads and establish themselves as market authorities.

      • Focus on Education: Short videos answering common questions, such as “What’s the first step to buying a home?” or “How do interest rates impact your buying power?” can position you as an expert.
      • Storytelling is Key: Share success stories from past clients or narrate your own real estate journey to inspire trust.
      • Don’t Sweat Perfection: Authenticity is far more compelling than overproduced content. A quick, candid video shot on your phone can sometimes outperform polished productions.

      What To Do: Use free tools like Canva or our ‘Done for You’ social media service to streamline content creation.

       

      3. Leverage AI for Smarter Marketing

      Artificial intelligence (AI) is revolutionizing real estate marketing. We’ve all heard of ChatGPT by now and the amazing ways it can save time. Tools powered by AI can help you analyze trends, create targeted ads, and engage leads more effectively than ever before. There are even tools to automate many of the tasks you spend hours doing each month. If you don’t lean into these tools now, your competitors will and they’ll leave you behind with their enhanced abilities.

      • Chatbots: Automate responses to inquiries on your website or social media to ensure no lead goes cold.
      • Predictive Analytics: Use platforms like RentFax to identify profitable rental properties or predict buyer behavior.
      • Content Creation: AI-powered tools can help you craft captions, blogs, and video scripts tailored to your target audience.

       

      4. Optimize Your Online Presence for Conversions

      Every client journey begins online, making your digital footprint more important than ever. A lot of clients want social media and a website, but never take the time to figure out how to turn viewers into clients. Start by refining your social media profiles, website, and lead capture systems to convert casual browsers into loyal clients. This could be a link in your bio that gives people options for free resources. It could be a pop up on your website. There are multiple ways to focus on converting people, which simply means, giving you their information.

      • Perfect Your Profile: Add a professional headshot, contact details, and a bio that highlights your unique value.
      • Pin Key Content: Showcase testimonials, success stories, and introductory videos at the top of your social profiles.
      • Use Landing Pages: Create personalized pages for your listings or services to guide leads into taking action.

      Pro Tip: Track analytics to see which elements of your online presence are driving the most engagement and refine them regularly. This will be the key to your success. Without proper analytics, you’re shooting blind hoping that something works.

       

      5. Build & Execute a Strategic Content Calendar

      Consistency is non-negotiable for real estate agents looking to thrive in 2025. A content calendar ensures that you’re always present and relevant without scrambling for ideas. This is where Ai can come in handy! Something that helps us internally is to look at this months notable events or holidays, followed by researching competitors to see what’s working, and combining these efforts to create relatable content. If you can, set aside scheduled time to batch create as much content as possible. These social media and content creation tactics have been used by a lot of other creators in the real estate space. You don’t have to recreate the wheel!

      • Content Themes: Dedicate days to specific topics, like “Market Monday” for market trends or “Testimonial Tuesday” for client stories.
      • Mix It Up: Balance educational posts, personal content, and promotional material to keep your audience engaged.
      • Automate Posting: Use tools like Buffer or Metricool (what we use) to schedule your content ahead of time, freeing you to focus on closing deals.

      Looking into the future

      2025 is shaping up to be a year where strategy and authenticity will separate the top agents from the rest. By embracing hyper-local marketing, creating engaging video content, leveraging AI, optimizing your online presence, and staying consistent, you’ll set yourself up for success.

      Start implementing these strategies today to attract more leads, close more deals, and build a brand that thrives well into the future. Ready to get started? Let’s make 2025 your best year yet!

       

      Looking to take your digital marketing to the next-level? Let's talk about it.

      Everyone’s business is unique. Sometimes marketing is simple, and other times it can be complex. If you need to explore solutions, our team is here to help you navigate the process together.